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Anita & Candice
Anita: VISION...INSPIRATION...INSIGHT
Anita has always dreamt of big things, and possesses an unquestionable belief in herself. After completing her studies in sales, she began her career in the retail industry, gaining invaluable sales and marketing expertise which would ultimately prove to be her field of specialization. Always driven to succeed, Anita received numerous sales awards during this period. An unexpected turn in her career led Anita into the tourism industry, which has become one of her passions. She spent several years developing new markets for an international tour operator, but an entrepreneur at heart, Anita started her own company in 1999, initially focusing on hospitality representation within the national and international tour operator market. The company has since grown into a leading marketing enterprise at the forefront of its field, offering integrated communication and sales services within the hospitality industry and other sectors. Over the years Anita has accepted several industry awards for campaigns and initiatives developed for her clients. Not one to settle for ordinary achievements, Anita's visionary aspirations have led her to pursue business ventures in different fields, including a graphic design studio and most recently The Pink Boudoir. This latest pursuit has provided her an opportunity to explore her creativity in a fun way whilst tapping into her own intuition about modern women.
Anita's inspiration for this latest venture is founded on the intrinsic belief that women are truly unique beings, possessing the ability to excel in business whist simultaneously being able to express empathy and compassion. Having found a kindred spirit in Candice Robbertze, Anita and Candice have launched The Pink Boudoir to fulfill their shared vision of offering women the opportunity to confidently and elegantly express all that makes them beautiful in a classy and comfortable environment.
Candice: ENTHUSIASM...ENERGY...INTREPIDNESS
Candice strives to defy conventions and continuously seeks ways to express her vibrant energy. Motivated by the appeal of her own income as a scholar, Candice worked part-time as a fragrance consultant during her high school years. She completed her studies in hospitality management and began to finely tune her customer relations skills whilst working on luxury yachts and coordinating functions and events at a hotel and an event production company. She also initiated marketing campaigns and strategies for various entertainment venues in Gauteng. Candice celebrates her femininity through dance, and was the official dancer for a major dance production company in South Africa. She developed a clothing and accessory range during this time, which ultimately inspired her to contemplate developing a range of sensual yet elegant garments and products for women. A chance meeting with Anita set the ball rolling from contemplation to action, and the subsequent conception of The Pink Boudoir.
The success of the union of Anita and Candice is largely due to their shared strengths: abundant creativity, an understanding of marketing, and a passion for empowering women to reach their full potential on all levels. With Anita's business acumen and Candice's pizazz the dynamic duo are sure to inspire and enlighten all progressive women in South Africa with The Pink Boudoir. |
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